Mashable did a great job bringing this to the fold for me, foursquare campaigns! Free local advertizing for your business via one of the hottest mobile apps out.
Read the full blog post here http://mashable.com/2011/05/09/foursquare-special/
Mashable also had a great write-up about promoting local events with various social media outlets here http://mashable.com/2010/10/04/event-planning-social-media/
The basics are you can promote your company to help drive traffic into your store by publishing a HOT foot traffic promotion:
Create a Special
- Click on “Manager Tools”
- Click on “Campaigns”
- Click on “Start a Campaign”
- Click on “Add a Special”
Here you’ll have some options:
Swarm Special – specify the # of customers who need to be checked in to unlock something.
Friends Special – reward friends who come to your place and check in together.
Flash Special – first number of “x” people to check in get a free x etc..
Newbie Special – first time customer / check in reward
Loyalty Special – rewards for x number of check ins
Mayor Special – reward for your most active customer
Write Your Special – but why? =)
Now the remaining steps are straight forward. You’ll want to show your staff how to tell the difference between an unlocked and a locked special is color. If the customer didn’t meet the requirements their cell phone will show black and white.. a customer who is entitled will be in color!